Fiat 500 - Chrysler, Fiat to Bring Cinquecento Stateside

Fiat’s tiny 500, or Cinquecento, was produced in Europe from 1957-1975 as a post-war effort to get Italians off their motor scooters and into something more substantial. Like Britain’s Mini and Germany’s VW, the 500 was a basic, yet efficient funster that became an emotional endeavor.

Fiat 500 - Chrysler Begins Selection for Fiat Dealers

Americans once bought a lot of Fiats. The little Italian cars were efficient and handsome, if not particularly reliable. As Chrysler’s parent, Fiat has designs once again on selling its wares in the U.S. Thankfully, these cars are beautiful and well-built.

Fiat 500C - something new for the American market

“The new Fiat 500 changes the rules of personal transportation and delivers a new sense of individual expression and opportunity.” — Laura Soave

Fiat 500
– OVERVIEW Los Angeles - Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology – these are the attributes that made the original Fiat 500 (Cinquecento) a timeless icon. More than 50 years later, the same qualities make the new 2012 Fiat 500 relevant for an entirely new generation of drivers.

Fiat 500 - New Italian arrival for 2012

The Italians are coming back to America – the 2012 Fiat 500 is here
It can’t be much “newer” than this one – the Fiat 500 which will be a 2012 model and not available until next year. It was unveiled at the Los Angeles Auto Show last week and I was lucky enough to have a front row seat during the press conference. During the two day media frenzy, this press conference and unveiling probably received the most attention of all the events.